Challenge: Studies¹ show that teen cannabis use increased by 25% from 2021 to 2022. But not all teens are the same, and a one-size-fits-all campaign won’t effectively change behaviors. To maximize the impact of your health communications funding, it’s crucial to focus on those who are most at risk for cannabis misuse and to increase the risk perception of underage cannabis use to counter years of pro-cannabis messaging.

Solution: Rescue Agency’s multi-state research successfully identifies which teens most need prevention and harm reduction messaging. Using these data, we’ve helped local and state public health departments implement numerous cannabis prevention campaigns to shift teens’ knowledge, attitudes, and beliefs.

In our complimentary, 1-hour webinar, we’ll share these crucial youth research insights and show you how to create impactful teen cannabis prevention campaigns. You’ll learn how to:

• Identify teens most susceptible for cannabis misuse by understanding how adverse childhood experiences, among other risk factors, can impact teen cannabis use
• Apply research insights on cannabis risk perceptions and behaviors in your behavior change campaign approach
• Tailor your campaign strategy to reach the modern-day teen and reflect their lived experiences

Spots are limited; save your seat for this virtual training today!

¹The Monitoring the Future Report, NIDA