E-Cigarettes: Behind the Marketing

Scholastic, 2015
You may have noticed that marketing for e-cigarettes seems to be more common than advertising for tobacco cigarettes. That’s because many types of ads for tobacco products are banned, but e-cigarettes don’t yet fall under the same rules. Marketers for e-cigarettes use sophisticated tactics to grab your attention and transmit obvious and not-so-obvious messages. This is a worksheet for student on what you need to know about e-cigarettes.

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